Five site-speed fixes that actually move rankings
Most speed advice online is generic. These are the fixes we see make a measurable difference across real client sites.
Aug 2026 · 5 min read
Blog
Notes on search, written plainly.
No gated ebooks, no fake urgency. Just what we're seeing in the accounts we manage, written the way we'd explain it to a client.
Featured · AI visibility
Why "ranking #1" is starting to matter less than "getting cited"
A growing share of searches now end inside an AI-generated summary instead of a list of ten blue links. Here's what that means for how we plan content, and what to check first if you want to show up inside those answers instead of underneath them.
Updated September 2026 · 7 min read
Technical SEO
Content strategy
What E-E-A-T actually means for a small business site
A plain-language breakdown of experience, expertise, authority, and trust — and how to show all four without a huge content team.
Aug 2026 · 6 min read
Local SEO
Setting up Google Business Profile as a service-area business
No storefront, no problem. Here's exactly how to configure a profile when you serve clients remotely instead of in person.
Jul 2026 · 4 min read
AI visibility
How to write an FAQ section AI tools actually quote
Structure and phrasing matter more than most people think when it comes to getting pulled into an AI-generated answer.
Jul 2026 · 5 min read
Reporting
The three metrics we actually look at first each month
Not rankings. Here's what tells us faster whether a strategy is working or needs to change.
Jun 2026 · 4 min read
Strategy
Why we always start with an audit, even for referral clients
Skipping the audit is the single most common reason SEO work underperforms. Here's what it actually catches.
Jun 2026 · 3 min read