Five stages, always in this order.
Building visibility on a shaky technical foundation just means the next Google update knocks it back down. We fix things in the order that actually holds.
Audit
We review your technical setup, existing content, backlink profile, and current AI-visibility — whether your brand already appears in AI-generated answers for the questions that matter to you. You get a clear written report, not just a dashboard.
Foundation
We fix what the audit surfaced: site speed, crawlability, mobile issues, duplicate content, and structured data. This stage often produces the fastest visible improvement, because it removes barriers rather than adding new content.
Authority
We build out topic clusters and pillar content around what your customers actually search for, with real expertise and sourcing behind it. This is also where we structure content specifically to be citable by AI tools, not just readable by people.
Expand
Once the foundation and authority are in place, we extend visibility outward — local search if relevant, and a presence on the platforms your buyers already use to search, like YouTube or Reddit.
Measure
Every month, we report on rankings, traffic, technical health, and AI-citation appearances, and adjust the plan based on what's actually moving the needle rather than running the same playbook indefinitely.
What this looks like month to month
A rough shape of the first six months for a typical client — actual pacing depends on your site's starting condition.
Months 1–2
Audit complete, technical fixes shipped, first content pieces in production.
Months 3–4
Content cadence established, early ranking movement on lower-competition terms.
Months 5–6
Authority building on target terms, first signs of AI-citation appearances, local/platform expansion underway.